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Strategy

Strategy

The Bosch Group's long-term strategy is geared toward the basic global trends – a strong global presence, focused diversification, and exceptional innovative strength.

Exceptional innovative strength:

We focus our innovative strength on technology that is “Invented for life.” We see significant economic opportunities arising in areas involving ecological needs, since these needs require more, not less, technology.

Focused diversification:

We will continue to improve the balance in our sales structure in the individual areas. This means taking advantage of all opportunities for growth in automotive technology and, at the same time, growing by above-average rates in consumer goods, building technology, and industrial technology. Our focus in this respect will be on areas of business that fit our technological competence. This is what we call focused diversification.

Global presence:

We will continue to press ahead with expanding our business worldwide, thereby further strengthening our international presence.

 
Innovative strength

Innovative strength

Focus

Focus

Bosch pursues a strategy of focused diversification to grasp market opportunities and minimize business risks.

Global presence

Global presence

Following Europe and the Americas, Bosch will also be stepping up its activities in Asia.